In a real “you don’t say” moment, Sony realizes they need to make more games for the Playstation Vita, according to their latest talk with investors and analysts about their earnings. They touch on a few details regarding the Vita, basically admitting that Sony has been doing it wrong in several places. Specifically, software support; secondly, pricing and marketing. We couldn’t agree more. In fact, we wrote about this last year.
Masaru Kato, Sony Corporation’s Chief Financial Officer, Executive Vice President, Corporate Executive Officer, Director and Member of Compensation Committee, says it like this, “Now one thing clear for us that in terms of profitability, we have to do a better job in promoting the PlayStation Vita mobile product. How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all — a lot of resources, not just first party, but also asking third parties to put out more attractive software. That’s the basics. The other thing, well, marketing, pricing of the product, et cetera, I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business.” (Courtesy of Seeking Alpha)
He also said that the PS3 is profiting well and they do not expect a loss on that product line. The good news for Vita owners is that the system should be getting more games, and soon. Some upcoming games that will flesh out the Vita’s future include Soul Sacrifice, Dragon’s Crown, Killzone: Mercenary, and several HD remakes including Final Fantasy X. For potential Vita owners, the cost of the unit may go down soon according to what Masaru Kato said above, so you can get one without emptying your checking account. Hopefully, a Playstation Vita price drop is coming soon.