Epic Games, the company that brought us Gears of War and Unreal, just lost it’s top marketing guy. In many respects Kendall Boyd is likely the reason why Gears of War has remained a household name and why Infinity Blade got around so well. Epic’s loss is Microsoft’s gain because Boyd is joining Microsoft Studios as Director of Halo Global Marketing. Presumably, he will work his marketing … [ Read More... ]
Microsoft Studios creative director Adam Orth recently tweeted about his feelings on devices being “always on”. He expresses that people without internet should “get with the times“. Furthermore, he disregarded users who are in rural areas that don’t have a stable internet connection.
Quite a view there. Even if he was just joking, it doesn’t show a very customer oriented way of thinking. … [ Read More... ]